HookedOnFishingBoats.com presents:

The Crisfield fishing shirt, from Lateral Line.

If you've ever worn a Columbia or a Sumbrella shirt during a long day of fishing, you already know that these shirts have some very real advantages over the common cotton T: they breathe well, keeping you cooler; they dry off quickly in a breeze; and they carry SPF ratings that out-perform most suntan lotions. Well, there's a new shirt in town that will give Columbia and Sumbrella a run for their money: Lateral Line.

These shirts are designed for use in 80 to 100 degree heat, and feature a 35-percent cotton/65-percent polyester mix which wicks moisture away from the body, to keep you cool and dry even when under a blazing-hot sun. Covered- mesh front and back sections, which allow the breeze to pass through your shirt and over your body, help act as natural AC. And if you want to roll up the sleeves, fasteners keep them rolled up.

The Crisfield version I tried out has an SPF rating of 45, which is comparable to other shirts of this type. It's available colors including tan, sky blue, and coral white. Lateral Line has ?technical? shirts and fishing hats, as well, but the Crisfield is my favorite style. List cost is $65 - not exactly cheap, but Lateral Line donates two percent of all gross sales (gross sales?not net profits) to fisheries conservation.

Here's what the guys from Lateral Line have to say: "We get our hands dirty with fish: we haven't just created some marketing gimmick stating that "we give x% of profits, this that and the other" and write a check to an organization. We are involved, and believe that through direct involvement and grass roots on- the-ground participation we can make a difference. By buying Lateral Line products, you're not only getting the very best fishing apparel and gear on the planet; you're doing your part to ensure the sustenance of life in the waters you fish."

Here's my bottom line: Yeah, the shirts are expensive, but you get what you pay for. If you're willing to spend $65 for a shirt, then Lateral line is definitely a brand you need to consider. Check 'em out, at www.latterallineco.com.